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This podcast teaches you how to design a strategy – whether for a business, charity or a function in an organization. With the help of his son Charlie, strategy academic and ex-BCG partner Jo Whitehead provides a simple, structured process, based on six questions. Visit our website to find out more www.developingstrategy.com.
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Saturday May 16, 2020
Saturday May 16, 2020
One of the most fundamental ideas in strategy is that success comes (partly) by investing in attractive markets. Attractiveness for a profit seeking business is typically defined as being from a mix of size, growth and profitability. Of these, the hardest to estimate is profitability because it is of the market (rather than your current profitability - which might be more or less than the average for the market). Porter's Five Forces is a famous framework that allows you to estimate, in a qualitative way, how profitable a segment is likely to be.
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